Hollywoodbets logo to appear on the back of all Official Umbro shirts worn by The Bees’ First Team and B Team players and Women’s squads as part of new two-year partnership.
Brentford Football Club is pleased to announce that a two-year deal has been reached with Hollywoodbets, that will see the community-focused company become its Official Betting Partner.
Beginning with the visit of Middlesbrough on Saturday 7 November, Hollywoodbets’ logo will appear on the back of all Official Umbro home, away and third shirts worn by The Bees’ First Team and B Team players and Women’s squads.
From a single betting shop in South Africa two decades ago, to the largest bookmaker in that country with 85 shops and its recently launched United Kingdom and Irish online sites, Hollywoodbets Sportsbook and Casino has grown both at home and in bringing its unique brand to the global market.
With an extensive Sportsbook offering - utilising the newest technology, the best partners and the years of experience possessed by its team - Hollywoodbets aims to bring a personalised entertainment experience to its international customers.
In South Africa, the yellow star and the purple background has a brand identity synonymous with the pride of the nation. Involved in initiatives from grassroots up to national campaigns, Hollywoodbets endeavours to remain involved in its communities. Bringing this across to the international brand, Hollywoodbets’ first endeavour was a sponsorship of Dundalk Stadium in Ireland.
James Parkinson, Commercial Director at Brentford Football Club, said: “Hollywoodbets plays a significant role in its communities, both in South Africa and abroad. Working with our award-winning Community Sports Trust, Brentford Football Club has always been at the heart of its local community, so we look forward to a partnership with Hollywoodbets that shows a great deal of community involvement. This partnership will provide both brands with exposure in different markets.”
Devin Heffer, Hollywoodbets Brand and Communications Manager added: “Hollywoodbets is proud to be announced as the Official Betting Partner of Brentford Football Club. This is Hollywoodbets’ first step into football sponsorship in the United Kingdom, which coincides with the opening of our online operations in the UK and Ireland.
“South Africa is a football-crazy nation. This passion is not confined to the local scene. Nearly every single South African football fan has his or her favourite team(s) in the English football leagues. We believe that having a Championship team associated with a local brand will generate greater interest and the Bees can expect an enhanced fan base from the Rainbow Nation.
“Brentford FC has a rich football history spanning 131 years and has ambitions to be a Premier League club. We look forward to providing our full support to The Bees and joining their fans in being a part of this ultimate goal.
“Hollywoodbets is extremely passionate about the communities we operate in. We look forward to interacting with Bees fans and participating in Brentford’s community initiatives. Hollywoodbets supports 106 grassroots football teams in South Africa.
“Other major sponsorships include the Hollywoodbets Dolphins franchise and the Hollywoodbets Kingsmead Stadium (cricket), the Cell C Sharks (rugby), and the Hollywoodbets Greyville and Scottsville Racecourses (horse racing). In Ireland, Hollywoodbets sponsors the horse racing track at Dundalk Stadium.”
Meanwhile, 2020 represents the start of a new era for Brentford. The Club has moved to a brand new, 17,250-seater stadium, less than a mile from Griffin Park – The Bees’ previous home of 116 years. Thomas Frank’s side has overcome three Premier League sides this season and will face Newcastle United in the Quarter-Finals of the Carabao Cup on 22 December.
About Brentford Football Club
Brentford Football Club is a professional football club based in the London Borough of Hounslow, that currently plays in the English Football League Championship. The Club was founded in 1889 and has called Griffin Park its home since 1904.
2020 represents the start of a new era for Brentford, with the Club moving to a brand new, 17,250-seater stadium. The new stadium, open for the start of the 2020/21 season, is the cornerstone of a longer-term vision that aims to see Brentford FC reach the Premier League on the field and ensure that the Club is sustainably run off the field.
Situated next to the M4, the new Brentford stadium is located a mile from Griffin Park, as well as a short distance from both Heathrow Airport and Central London. The stadium is at the centre of the Brentford East redevelopment scheme, which includes the construction of more than 900 new homes, a new purpose-built location for Brentford FC Community Sports Trust, and a public square with shops and cafés.
Brentford stadium on completion will also become the home of Premiership Rugby club London Irish, meaning that it will host more than 40 professional sporting events per year, with an expected cumulative attendance in excess of 700,000 people.
Brentford FC plays a very active role in its local community. The Club is a four-time winner of the EFL Community Club of the Year Award and is the only professional football club in the UK with a Business in the Community and Community Mark Award. In total, Brentford FC Community Sports Trust delivers annually more than £13 million of social benefit to the West London area.
For more information on Hollywoodbets, please visit:
Hollywoodbets UK: www.hollywoodbets.co.uk
Hollywoodbets Ireland: www.hollywoodbets.ie
Hollywoodbets South Africa: www.hollywwodbets.net